Saturday, May 16, 2009

Broadcast TV - Poll Recap

You were asked which broadcast network you most regularly watch. These results are going to be interesting, since the average demographic of this blog is presumed to lie between the ages of 18-49, which is also the demographic most sought after by advertisers.

Example: CSI is the most watched scripted (non-reality) show on television. Yet, advertisers would be more inclined towards its Thursday 9pm rival "The Office", which has a very high amount of 18-49 viewers. Thus, CSI's success among old retired people is irrelevant.

ABC - 22%

Understandable, as ABC makes it a point to attract viewers across all demographics. You have "LOST" for all ages, "Grey's Anatomy" for under-30 women, "Scrubs" for twentysomethings, and "Desperate Housewives" for middle-aged homemakers.



CBS- 0%

Interesting result, since CBS is widely known as "America's most watched network." Yet everyone who watches redundant crime procedurals such as "CSI" and its various iterations tends to be older. Young people don't want to see the same solve-a-murder-within-60-minutes TV show each week.


NBC - 33%

This makes the most sense. NBC has shows skewed directly towards the 18-49 demographic, especially its entire Thursday night lineup with "The Office" and "30 Rock." They're too unconventional for older generations, but they fit perfectly with our generations comedy tastes: a mixture of subtle and physical humor with no laugh track. Additionally, shows like "Heroes" and "Chuck" have low overall ratings but are big hits among university age folk.



FOX - 22%


"American Idol" is watched by over 21 million people. FOX brilliantly programs off-beat shows right after the reality juggernaut in order to boost their ratings. This has created a consistent viewership in shows like "House" and "Bones, and more recently, "Fringe." Now if FOX could put "Dollhouse" after Idol next year...And there's always "Family Guy" and "The Simpsons," both beloved by college-age kids.

PBS - 22%

Liars! Just because you want to look smart...

CW - 0%

The only people who watch the CW are college freshman who love "Gossip Girl." And none of them read this blog.

1 comment:

Mr. Endres said...

Seriously, I don't have cable, so I watch PBS more than any other channel, and I hardly even watch that.

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